Population Media Centre, Vermont. USA.
President of Population Media Center based in Vermont, USA, Bill Ryerson has previously served as Director of the Population Institue’s Youth Division, Development Director of Planned Parenthood south-eastern Pennsylvania, Associate Director of Planned Parenthood of Northern New England and Executive VP of Population Communications International.
Population growth and the MDG's.
Reducing the world population by one billion would be a thousandth of the cost of other interventions for climate change. There was a major effort in the 1970s to make family planning available around the world. Cultural and religious reservations lead to large families and the inextricable link with poverty. Rapid population rise means all efforts go to survival needs, with no resources left over for education and development. Rapid movement from rural to urban areas adds to overloaded infrastructures.
To reach people who can benefit from family planning, the Media Centre has turned to radio, creating dramas to connect people’s emotional understanding of their problems with rational solutions. Real life situations are played as soap operas, and are proving successful. The characters demonstrate that some people don’t change but some are transitional and do. The serial drama uses cliff-hangers, with socialcognitive methodology, resulting in emotion reinforcing learning memory.